Overview
Product Planning Analyst Jobs in Miguel Hidalgo, Mexico City, Mexico at BYD MÉXICO
Title: Product Planning Analyst
Company: BYD MÉXICO
Location: Miguel Hidalgo, Mexico City, Mexico
About BYD
BYD is a global leader in new energy vehicles and sustainable transportation solutions. With a strong commitment to innovation, technology, and customer-centric product development, we continue to expand our presence across international markets.
We are seeking a highly analytical and market-oriented Product Planning Analyst to support product strategy development, market competitiveness analysis, and product positioning initiatives for the Mexican automotive market.
Key Responsibilitie
- sCollect, monitor, and analyze competitive intelligence, including product specifications, market strategies, pricing, technical trends, and industry developments
- .Conduct benchmarking studies to evaluate product competitiveness and identify market opportunities
- .Analyze product positioning and develop recommendations to strengthen market performance
- .Support the definition and optimization of vehicle product specifications based on customer needs, market trends, and competitive analysis
- .Provide recommendations regarding product features, technical performance, cost competitiveness, and product portfolio strategy
- .Design and support product strategies tailored to the Mexican market and target customer segments
- .Develop market research reports, competitor assessments, and executive presentations for management
- .Establish and continuously improve competitive product analysis processes and methodologies
- .Collaborate with Sales, Marketing, Aftersales, Product, and Regional Headquarters teams to support product planning decisions
- .Monitor automotive industry trends, consumer preferences, regulatory developments, and emerging technologies
.
Qualificatio
- nsBachelor's Degree in: Automotive Engineering, Industrial Engineering, Mechanical Engineeri
- ngBusiness Administration, Marketing, or related fiel
- ds2–5 years of experience in: Product Planning, Product Strategy, Market Intelligence, Automotive Market Research, Business Planning, Product Competitiveness Analys
- isExperience within the automotive industry is a mu
st
"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislati
on.Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principle
s.”
